Innovation
| Design
| Experience
| Know How
A better way to serve your customers
Beverage Program Design
Purposely design a program that features your biggest wow factor! Here's an opportunity to feature what your great at. Items produced with extreme efficiency and quality.
Training
Train and re-train your staff to deliver what you want every guest to experience every time. Take a serious look at your successful competition. Then train, evaluate, streamline efficiencies and retrain,
NON-STOP!
Inventory Control
Control waste, reduce shrinkage, know your bottom line. "Don’t expect what you don’t inspect”. This is where you “Make it big or just make it”. Implement a system that you know works and you can manage daily.
The Difference?
What makes us the best choice?
Experience, Passion, Knowledge & Commitment
Our Services
Explain your core values, your commitment to customers, and how you stand out from the crowd. Add a photo, gallery, or video for even more engagement.
- Architectural Bar Design
- Inventory Control Systems
- Concept Creation
- Liquor Partnership Negotiation
- Spirit Education
- Craft Beer
- Fine Wines
- Signature Drink Creations
- Drink Recipe Standardization
- Wait Staff Training
- Corp. Video Training
- Employee Reward Programs
- In House Promotions
- Brand Feature Promotions
- Spokes-Model Marketing
- Secret Shopper
- On-Site Evaluations
- Free Pour Training
- Drink Making Techniques
- Employee Leasing & Staffing
Our Clients
Our knowledge pool stems from many years as operation supervisors, corporate trainers, bar designers, business executives and entrepreneurs.
We have many clients throughout the United States and abroad. Adapting and designing programs for various cultures and classes.
OPERATORS:
Former and current national clients include many major restaurant and hotel corporations, areas in Airport Concessions, Brinker, Metro-Media, Carlson, Darden, Phillips Seafood, Lettuce Entertain You, Home Grown Inc., Planet Hollywood, OSI, Apple South, Houlihan’s, Bonefish, Hops, O’Charley’s, and Marcus Hotels.
SUPPLIERS:
We have had the pleasure to work hand in hand in development, training and brand education with various suppliers that include Bacardi USA, Bacardi Global, Diageo, Beam-Suntory, Beam Global, Schieffelin & Somerset, Moet-Hennessy, Allied Domecq, Future Brands and Brown–Forman's.
Ready to reach for the next level in profits?
Our Specialties
- Spirits
- Craft Beer
- Fine Wines
- Corp. Video Training
- Employee Reward Programs
- In House Promotions
- Brand Feature Promotions
- Spokes-Model Marketing
- Secret Shopper
- On-Ste Evaluations
- Architectural Bar Design
- Inventory Control Systems
- Concept Creation
- Liquor Partnership Negotiation
- Free Pour Training
- Drink Making Techniques
- Employee Leasing & Staffing
Why people believe in us
“I have done many projects with Mike over the years and always had the utmost confidence in his ability and willingness to help. Thru Mike’s efforts, I achieved success with most clients when he was involved with the project. He listens to what the customer’s concerns/issues are and provides an easy to execute solution. I would highly endorse Mike and Beverage by Design for any beverage related project you may have.”
Joeseph C. Smith, Jr.
Sr. Vice President Sales Monin Gourmet Flavorings
“Mike Tolley is one of the most creative and hands on trainers and beverage consultants in the marketplace. He has led many seminars for my events over the years and his ability to convey useful and applicable information regarding training, technique and taste is unsurpassed. With years of experience both behind the bar and creating custom beverage programs is an asset to any organization. He's definitely one of my go-to industry professionals time and time again.”
Jen Robinson
CEO The Pineapple Group, LLC
“I have had the pleasure to work with Michael on many projects with multiple companies I have worked for on, R&D, Staff & Mgmt. Training and New Concept Development and I have always been impressed with his ability to get the job done, his professionalism and integrity. I would gladly hire Michael again if the opportunity presented itself.”
Richard Verrecchia
Director of Beverages Outback Restaurants
“Michael has always performed the agreed upon services in a timely fashion, a professional manner, while displaying a passion for his work.”
Mark Cororan
Vice President National Accounts Bacardi